BBH Leisure, the leisure growth arm of artistic company BBH USA, stated it named producer and growth govt Ali Fazel as its new senior vp and head of growth and present programming.
Fazel will report back to Amani Duncan, CEO of BBH USA, and and Rafa Rizuto, chief content material officer. Fazel will lead BBH Leisure’s growth of premium leisure content material, each branded and unbranded, for tv, function movies, documentaries and extra.
“Ali has such sharp instincts for what the following massive cultural second will likely be,” stated Duncan, in a ready assertion. “His deep expertise in growing content material, mixed together with his capacity to work in numerous media and genres, provides him a singular POV on the way to join with a broad vary of audiences. Beneath his management, BBH Leisure will proceed breaking obstacles, serving to shoppers create and monetize IP to articulate their particular person tales.”
” Fazel’s producer credit embody the favored sequence “Shark Tank” in addition to Amazon’s “Making the Minimize,” and “Legendary” and “My Mother, Your Dad” on HBO Max.
“I’m honored to hitch the flock and carry the already-bright torch of BBH Leisure even additional,” stated Fazel, in an announcement. “Getting access to a surreal stage of artistic expertise at BBH USA, and collectively having the ability to craft artistic concepts that really zag as leisure properties, will not be solely a thrill, it provides us an extremely sturdy benefit. We’re setting a brand new commonplace for branded leisure as we additionally elevate BBH’s profile within the conventional leisure area.”
Fazel’s dad and mom immigrated from Afghanistan as refugees, the place they each labored in TV and radio. Rising up in a suburb close to Los Angeles, the place his father owned a video retailer, he credit his dad and mom with offering him with a singular lens on the connection between media and tradition, and with exposing him to a various array of leisure from everywhere in the world.
Fazel started his profession within the music enterprise, working with the worldwide head of music at William Morris Endeavor the place their focus was creating movie, TV and sponsorship alternatives for shoppers equivalent to Girl Gaga, Bruno Mars and Pharrell.
After WME, Fazel went on to work as supervisor of growth for unscripted veteran Clay Newbill. Most lately, he was head of growth at Time beyond regulation Sports activities, a enterprise backed by Andreessen Horowitz, Kevin Durant and Carmelo Anthony, that creates sports activities content material tailor-made to Millennial and Gen Z audiences and boasts segment-leading engagement throughout social media.