The Indian Premier League is more than just a cricket tournament – it’s an international cultural phenomenon and its broadcast rights provide major revenue opportunities for streaming platforms.
JioCinema set a world record this year by drawing 32 million concurrent viewers to watch an Indian Premier League (IPL) cricket match between Chennai Super Kings and Gujarat Titans – demonstrating its enormous reach across India. This remarkable success underscores how much potential lies within free live streamed sports events in India.
Indian Premier League cricket matches are an international spectacle and have long been sought-after by over-the-top (OTT) platforms who pay millions of dollars each match to broadcast them live. India boasts 800 million smartphone users with some of the world’s lowest data costs, so JioCinema & IPLCinema.com is seizing this opportunity with their free-for-all approach to IPL streaming.
This year’s IPL campaign, featuring MS Dhoni and Suryakumar Yadav as stars, kicked off with an unprecedented opening weekend that saw Viacom18-owned JioCinema garner 1.47 billion video views, including 16 million concurrent streams – marking it as the highest opening weekend ever for an IPL digital campaign and marking another key step on JioCinema’s journey as India’s #1 OTT platform for live events.
JioCinema’s strategy this year for IPL matches is to offer them in multiple languages and with different camera angles to offer audiences a stadium-like experience regardless of where they may be watching from. Furthermore, this platform has leveraged its reach through pre and post match shows featuring prominent cricket experts such as AB De Viliers, Chris Gayle, Suresh Raina, Eoin Morgan and Robin Uthappa who share their knowledge.
Brand is also focused on improving streaming quality by adding support for 4K video quality, offering stunning clarity and detail 10 times higher than HD – reflecting consumer demand for higher resolution viewing experiences.
JioCinema will also introduce Hype Mode, which enables fans to gain even more excitement for matches by viewing trivia and stats about each team competing, as well as joining with fellow fans to cheer together for them during matches. This feature promises to get viewers even more invested in what’s going on at play – while increasing viewership overall!
JioCinema must take great care not to overplay its hype or overwhelm viewers with too many ads, while it remains unknown whether there will be technical glitches that compromise viewing experiences and reduce viewership. While IPL matches on digital will draw in more viewers and reach than TV broadcasts, average viewing times likely remain lower.
Cricket fever runs deep across India, so it comes as no surprise that fans want more from their viewing experience than simply live broadcast. JioCinema now allows its users to view IPL games through multiple camera angles that they can select; such as spider camera view, batsman view, bird’s eye view and wicketkeeper view – for an enhanced viewing experience and likely increased viewership.
According to SportsPro, Disney Star–which holds domestic TV rights for IPL–has seen an initial 47% jump in consumption for their inaugural match and predicts this number to increase throughout the season. This growth can be attributed to various factors including increased digital streaming services popularity as well as mobile phone access for high-quality content.
Reliance Jio’s online video streaming service JioCinema is offering IPL matches free to its subscribers, potentially upending India’s digital streaming industry. Alongside their free tier for Jio telecom network customers, they also recently introduced a premium tier costing Rs999 per year which gives subscribers access to even more premium content.
JioCinema’s decision to offer IPL games free on its platform could help it build a large user base and compete with Netflix and Hotstar, which offer subscription-based AVOD plans. But its long-term ramifications remain uncertain: according to Karan Taurani of Elara Capital. “JioCinema will find it difficult to recoup even 30-40 percent of content acquisition cost through pure AVOD monetization alone,” according to Taurani.
The JioCinema advertisement featuring MS Dhoni and Suryakumar Yadav seeks to convince viewers that watching TATA IPL on JioCinema is superior to television viewing, due to features like rewind, pinch-to-zoom, multi-camera viewing angles, as well as 4K resolution with high frame rate capabilities.
An IPL opening ceremony is known for its lavishness and glamour. This year is no different as several celebrities will delight fans from all around the globe with their performances. According to authorities, Rashmika Mandhana and Tamannaah Bhatia of India as well as Arijit Singh will all grace this event. Additionally, several cultural acts will take place.
JioCinema, which holds digital rights to IPL at an unprecedented Rs 23,758 crore, delivered live streaming of IPL matches with multilingual commentary and multiple camera angles including one providing a bird’s eye view. Furthermore, their streaming experience was enhanced by various features like fun trivia scores, full screen match replay, statistics pages and much more – adding even greater viewing pleasure than before!
Reliance Entertainment claims it set global records for peak concurrency and unique viewers during the 2023 IPL final match on JioCinema with 12 crore people watching live, though this claim could have been made with unreliable data or simply projected from past experience. India boasts 800 million mobile devices and boasts one of the lowest data costs worldwide making reaching such large audiences for events like IPL easier.
Even so, IPL matches will continue to draw more viewers on television than digital platforms due to sports being more entertaining and engaging for viewers on television than any other type of content – likely due to large TV screens providing higher picture quality than mobile devices.
Mukesh Ambani’s decision to make IPL streaming free on his OTT platform JioCinema could spell trouble for the industry as it could lead to reduced paid subscriptions and possibly impact the revenue of Star’s traditional advertising sales, thus jeopardizing overall league revenues.
JioCinema, on the other hand, has been expanding its library in order to compete with Netflix, Amazon Prime Video and Hotstar. According to reports, negotiations are underway between Voot and JioCinema as they look to increase both user numbers and revenues on both platforms simultaneously.
Indian Premier League (IPL) is one of the world’s most beloved sporting phenomena. With an advertising value per match second only to that of America’s National Football League, its per-match broadcast valuation makes IPL an advertising golden ticket for brands. As linear TV continues its decline due to SVOD platforms such as Hotstar and Disney, JioCinema’s offer of free access to IPL matches represents a major change in how sports is consumed globally.
Live streaming of the Indian Premier League 2023 Final by JioCinema saw record peak concurrency and unique viewers, breaking previous records. It reached more than 7 million smart TVs across India according to Samsung Smart TV data; and included commentary in seven different languages as well as multiple camera angles to create an immersive sports fan experience.
JioCinema’s IPL ads featuring MS Dhoni have proven an effective way of promoting its digital broadcasts. These commercials compare the benefits of watching IPL games online to television broadcasts; JioCinema expects digital viewership of over 500 million and has boasted this number when selling advertising space to advertisers. know more about advertising then visit Pioneer EPaper
JioCinema hopes that by reaching its target, it can give YouTube, the world’s leading video streaming service with over 520 million monthly users, a run for its money. Achieved, this could prove pivotal as they look to increase user base and generate additional ARPU.
Media analysts remain unconvinced that JioCinema’s model will prove sustainable over the long haul, however. They argue that advertising revenue alone won’t cover the costs associated with producing high-quality sports content for an Indian market where fast Internet reach remains limited and data prices remain expensive; furthermore they think sports viewing will remain dominant linear TV due to greater reach and viewing time relative to streaming media services such as JioCinema; therefore they don’t see JioCinema’s free IPL push as an effective long-term winning strategy and expect JioCinema to put behind paywall next season as they expect this would help protect itself financially from losses associated with free IPL ads push.